Archive for June 29th, 2009
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How to Outsell Your Competition by Treating Your Customers Like Kings
Monday, June 29th, 2009
Creating first-time customers is one of the costliest things - and the riskiest - that any direct-response business does.
Consider what’s typically involved in creating a new-subscriber acquisition piece for a health or investment newsletter and testing it to 100,000 prospects…Copy (advance to copywriter): $25,000
Design: $12,500
Printing/List Rental/Postage & Mailing: $70,000That’s a total of $107,500. Now, consider [...]