Archive for June 21st, 2010
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Change The Way You Lead
Monday, June 21st, 2010
Lead generation is a fairly core activity to marketing. Sales people need leads to close sales. You might not always look at it in those baseline terms, but that’s the general process, right? Find people who want that thing you’re selling, be that Jesus or real estate, higher education or luchador masks.
You build someone’s interest, [...]