Archive for October, 2010
Friday, October 29th, 2010
One of the most influential things in our life is our attitude. A negative attitude can make life seem dull, monotonous, and just plain boring. People with negative attitudes typically never have anything nice to say. All of that negative energy can make everything that they touch seem like a waste. Does this sound like [...]
Wednesday, October 27th, 2010
Two weeks ago, I spoke to a conference of marketing executives organized by the American Bankers Association. The talk among these bank marketers — a young, energetic, change-minded bunch — ranged from the needs and interests of Generation Y to the power of social media to the design of new products for new times.
My message [...]
Monday, October 25th, 2010
Imagine you are about to embark on a trip of a lifetime. You’ve received brochures for a luxury resort. The rooms are lavish; the grounds impeccable. Photos of the restaurant’s signature dishes look delectable. You’re sold.
You go to the hotel. The room is musty and a tad dirty. The food is barely passable. Service is [...]
Friday, October 22nd, 2010
We spend days sometimes weeks developing our “marketing message.” Examining and experimenting with taglines and logos. It’s also not unlikely to spend hours of overtime determining our company colors before we set out to launch. There is however an area that is almost always forgotten in the planning phase of a new company or the [...]
Tuesday, October 19th, 2010
According to the Thomas C. Nelson, Chief Operating Officer, AARP (2006), by 2012 nearly 20 percent of the U.S. workforce will be age 55 or older, up from 14 percent in 2002. As the baby boom(er) generation nears retirement age, and the generations coming after are considerably smaller, analysts are predicting labor shortages in many industries. [...]
Wednesday, October 13th, 2010
Here’s how KPIs help me achieve my business goals
Established in 1987, Lucy Bristow Appointments is an award-winning business recruitment company with two offices in Bristol. Operations director, Wendy Trevett, describes how setting business targets has boosted new business and helped the company adapt to changing market conditions.
What I did
“Three years ago a strategic review [...]
Monday, October 11th, 2010
Laura Zizzo is breaking new ground as a lawyer and an entrepreneur. In July she opened her own practice specializing in environmental and climate-change law. The twist is that in addition to legal advice, Ms. Zizzo is providing climate-change consulting and advisory services.
“The legal profession is changing from lawyers who just provide legal advice to [...]
Friday, October 8th, 2010
In this article, I draw upon the four principles of my “Leadership and Success” workshop that can be useful to you in leading with confidence. These are the principles to follow so that others follow you: “C-A-V-E”. As you lead in your “CAVE” remember to - Communicate wisely Attract employees that share your values Vision the [...]
Wednesday, October 6th, 2010
How an organization defines and measures progress toward its goals?
Key Performance Indicators, also known as KPI or Key Success Indicators (KSI), help an organization define and measure progress toward organizational goals.
Once an organization has analyzed its mission, identified all its stakeholders, and defined its goals, it needs a way to measure progress toward those goals. [...]
Tuesday, October 5th, 2010
“Under New Management,” says the sign. What comes to mind when you see that? You will see it in retail operations, dining establishments, and residential apartments. Let’s face it, the implied message is that it is “New and Improved Management” that will somehow benefit you as a customer.
The unfortunate reality is that an organization or [...]